4 February 2025
Firstflex Cables is taking significant steps in the company’s ongoing efforts to reduce its environmental impact, with the implementation of two new initiatives to reduce waste.
Firstflex has sourced and introduced two new timber drum sizes for its cable orders, which will significantly reduce its plastic reel usage.
“Our new 450mm and 550mm diameter/flange drums will replace an estimated 25 tonnes of plastic waste per year,” says Daniel McLean, Operations and Procurement Manager at Firstflex.
“Additionally we’ve revised our plastic reel packaging so that the recycling symbol is embossed and more prominently displayed. Our remaining plastic reels are either ‘PP/5’ recyclable which is recyclable by most councils in New Zealand or ‘Other/7’ recyclable, where acceptability varies depending on your local council.”
The changes are part of Firstflex’s long-term commitment toward a more sustainable future, and its target to reduce global CO2 emissions and carbon footprint.
McLean says the continuous improvement initiatives are the first part of a wider waste reduction plan.
“We have exciting developments in the pipeline to make it even easier for our customers to reduce their waste further.”
Benefits of timber reels:
- Ease of use: Timber reels typically offer better grip and cable is easier to unwind from.
- Sustainability: Timber reels are heat treated, not chemically treated making them safe to burn or biodegrade compared to plastic alternatives.
- Reusability and recyclability: Timber reels are stronger and more durable. They can be reused multiple times and repurposed for other uses such as furniture, at the end of their life. They are also easier to recycle, reducing waste to New Zealand landfill. They have a lower carbon footprint during production and end-of-life disposal compared with plastic reels.
Click to view the flyer here.
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