About Us

Company Profile

As a specialist flexible cable supplier we are dedicated to providing easy access to premium industrial cables proven to perform. Around the country, or around the world... we can deliver on time!


Trading began in 1974 in Auckland as an electrical import/export business. In 1991 our focus shifted to supplying a high quality range of industrial flexible cables. With our constant approach to quality, Firstflex has grown to now over 2 million metres of cable available from stock. We are proud to be a family owned and operated business with a trusted reputation.

The Firstflex Culture

At Firstflex we communicate openly to gain trust, respect and support. We have special positive people on our team who really make the difference.

We have been in business for over 40 years and all decisions are made with the view of being here for another 40 years.

This long term vision defines our approach to customers and suppliers, recruitment and training of our team and the way we plan and grow in the future.

As a customer of Firstflex you can depend on us for: